Discord, instant messaging software reveals its first campaign in France and its brand new signature “GO DISCORD”, imagined by its consulting agency Carburant.

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The animation studio Un Oeil sur Tout asked me to team up with them to write and direct its 1st TV commercial.

 

The film follows the adventures of a frog, an iconic character of the brand.

Deliberately colourful and fun to align with Gen Z and Alpha, the main targets of the platform, the fully 2D animated film displays the main features of the application with a hint of comedy and playfulness. An immersive dive into the world of Discord as an invitation to share, discuss and chill with your community.

Client: Discord

 

Director: Virginie Kypriotis

Agency: Carburant
 

Production: Un Oeil sur Tout


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EP: Nicolas Cornet
Line Producer: Thomas Cornet 

Animatic: Simon Anding, Azélie Michoux

Design: Virginie Kypriotis, Chloé Cordeau, Azélie Michoux, Tess Pelletier
Animators: Simon Anding, Sixtine Dano, Mylène Cominotti, Émilie Almaida

Fx 2D: Thomas Ramon

Compositing/Animation After Effects: Valentin Hue

 

Music/Sound design: Astral


#advertising #animation #brandfilm #characteranimation #directing